In 2013 NZTRI worked with the Orakei Local Board on a research programme designed to inform the development of a three-year strategic tourism development plan for the Orakei Ward. Specifically, the geographic area covered by this research incorporates the following three local areas of the Orakei Ward: Tamaki Drive precinct (from Okahu Bay, Mission Bay, Kohimarama through to St Heliers), Remuera and Ellerslie. The Orakei Visitor Strategy Research Programme has, so far, involved four phases:

Phase 1

Development of a tourism reference group (Visitor Strategy Group); a local tourism audit and Visitor Survey.

Phase 1 Report

Phase 2

Visitor Survey and Local Business Survey.

Phase 2 Report

Phase 3

Building online content, local 'sense of place' and Orakei Visitor Strategy

Phase 3 Report
Orakei Visitor Strategy 2015 - 2018

Maps
Orakei ward
Tamaki Drive Coastal Walk
Remuera Urban Storytelling Trail
Ellerslie In Top Form Trail

Appendices
Appendix 1 - Wikipedia
Appendix 2 - Web Linkages
Appendix 3 - Themed Experiences
Appendix 4 - Communicating Our Stories
Appendix 5 - Business Database (.xlsx)

Themed Trail Pre-Concept Notes
Pre-Concept Note - Tamaki Drive
Pre-Concept Note - Remuera
Pre-Concept Note - Ellerslie

Phase 4

Urban trail network